TikTok Creator Camp
TikTok Australia wanted to celebrate – and thank – their top 150 creators from all over Australia and New Zealand. They asked us to design and execute a fun-filled day that would appeal to a diverse demographic of creators.
TikTok Creator Camp was a truly multi-sensory event, which brought the ANZ TikTok community together to inspire, educate and incentivise them to continue creating on TikTok.
Collaborating with local brands and organisations including Benefit, Camilla, HyperKarting, Archie Rose, Van Gogh Alive and Art Gallery of NSW, we built a schedule of exciting and fun experiences for creators to enjoy. Guided throughout the day by our enthusiastic Camp Counsellor drag Queens and Kings, the event concluded at the Hijinx Hotel, with the launch of TikTok Music and a special guest performance by one of their top acts, the Drax Project.
- 4.5/5 satisfaction rating
- Over 6 million views for event content
- We established wonderful in-kind relationships with many of the venues and activations to create a complex schedule of activities based on creator preferences