The Company We Keep would like to acknowledge the Gadigal people, the traditional custodians of the land on which our office is located.

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Content, Film & Broadcast

March 2024

Sydney, Australia

To acknowledge the Traditional Custodians of the land in which the new Salesforce Tower was built, Salesforce approached us to help create a unique 3D digital art installation for the buildings foyer. Our role was to ensure the installation was done respectfully, ensuring a First Nations led creative from beginning to end.

Delivery

Through the storytelling of Uncle Rodney Mason and his family, the drawings and paintings from Amanda Longbottom and Shane Youngberry and the traditional movement of The Gamay Dancers, the Dreamtime Story- wadgayangilnhay djadjanwari- was shared for the first time outside of the Gweagal Clan.

This story told the creation of the lands, waterways and animals that we see in Sydney Harbour to this day. Ensuring this generational story was brought to life respectfully was our main priority and in doing so, we worked closely with members of the Gweagal Clan, Gujaga Foundation, the artists and a Cultural Advisory panel over a number of years (2021-2024) to make sure the animation interpretation of this sacred Dreamtime story was approved by all.

But it wasn’t just an opportunity for us to learn and share in this knowledge. It was also an opportunity to showcase the creative animation process with the artists, Amanda and Shane. We guided them through the storyboarding, filming and motion capture processes required to turn their artwork into the final animation piece you see today.

was a very special project for The CWK and all involved… and one that will be cherished for years to come.

The Thanks We Appreciate

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Leandro Perez

Vice President, Asia Pacific Marketing at Salesforce

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Justine Earl-Smith

Commercial Director, ASFA

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Pip Marlow

Executive VP & CEO, ANZ/ASEAN, Salesforce

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Adam Hudson

Co-Founder, Reliable Education