Delivery

First and foremost we needed to meticulously represent the projects developed by the AWS Public Sector team. That meant working closely and extensively with AWS and their client teams for story development and internal content review.

As the narratives were a collaboration between AWS Public Sector and their customers, written from a first-person perspective, our experiential copywriter set to work reviewing and rewriting the stories from a third-person perspective. That would ensure intended recipients could clearly identify each project brief, the solution and the resulting value in the outcome of each project. And it would achieve the book’s wider goal- of having executives turn to AWS when they next need innovative solutions to address their challenges.

Achievements

Innovative new way to showcase successful customer case studies in a relevant and easy-to-understand format.